Mi.Business.Console

for Promomed

Update: 09.09.2025

Last week: 35 week 2025 (25.08.2025 - 31.08.2025)

Last full month: August 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 696	1.8%	14.3%	0.2	20 236 344	2.2%	10.8%	0.2	0.4%
MoM	36 668	3.5%	14.1%	0.1	84 968 932	3.2%	10.6%	-0.1	2.8%
YTD	309 908	20.7%	13.2%	1.5	692 310 924	27.3%	9.9%	0.4	7.1%
MAT	474 673	22.9%	13.3%	2.3	987 612 088	22.1%	9.6%	0.6	1.4%
BRAINMAX
WoW	1 727	-12.2%	100.0%	0	6 002 574	-14.4%	100.0%	0	-12.2%
MoM	8 534	2.0%	100.0%	0	30 008 435	3.6%	100.0%	0	2.0%
YTD	80 502	89.3%	100.0%	0	278 765 430	85.6%	100.0%	0	89.3%
MAT	120 639	94.1%	100.0%	0	415 324 944	89.3%	100.0%	0	94.1%
GOLDLINE PLUS
WoW	12 343	-2.3%	46.3%	0.3	41 847 515	0.5%	38.1%	0.3	-2.8%
MoM	56 909	-3.8%	45.9%	-0.9	188 693 462	-2.8%	37.6%	-0.8	-2.0%
YTD	541 009	-7.5%	45.8%	0.8	1 752 083 089	-4.8%	37.5%	0.7	-9.2%
MAT	785 090	-6.4%	46.0%	0.7	2 513 717 942	-5.1%	37.6%	-0.1	-7.7%
MIGRENIUM
WoW	8 105	-1.4%	0.3%	0	2 870 578	-1.9%	0.5%	0	-1.2%
MoM	35 983	7.1%	0.3%	0	12 764 211	6.9%	0.5%	0	4.2%
YTD	283 365	-31.1%	0.3%	-0.2	99 836 895	-22.1%	0.5%	-0.2	5.0%
MAT	439 873	-26.9%	0.4%	-0.1	153 348 371	-9.1%	0.5%	-0.1	2.5%
MODELAX-N
WoW	24 458	-1.7%	19.1%	0.4	13 879 004	-2.2%	14.0%	0.1	-3.7%
MoM	109 386	-0.2%	18.8%	-0.1	62 929 768	2.9%	14.0%	0.3	0.3%
YTD	976 518	-3.3%	20.0%	-2.6	525 881 532	20.2%	14.5%	-0.1	9.2%
MAT	1 430 554	1.1%	20.0%	-1.3	747 676 242	29.0%	14.1%	0.9	7.6%
REDUXIN
WoW	8 558	-3.4%	32.1%	-0.2	48 026 695	-0.3%	43.7%	0	-2.8%
MoM	40 074	0.3%	32.3%	0.7	219 573 916	1.5%	43.8%	1	-2.0%
YTD	374 381	-12.5%	31.7%	-1.2	2 042 563 363	-10.6%	43.7%	-2	-9.2%
MAT	541 891	-9.6%	31.8%	-0.7	2 921 561 940	-6.8%	43.7%	-0.9	-7.7%
REDUXIN FORTE
WoW	2 720	-3.0%	10.2%	0	12 954 477	-2.7%	11.8%	-0.3	-2.8%
MoM	12 848	-2.5%	10.4%	-0.1	60 988 448	-1.5%	12.2%	-0.1	-2.0%
YTD	119 245	3.0%	10.1%	1.2	547 057 145	9.3%	11.7%	1.7	-9.2%
MAT	170 785	2.7%	10.0%	1	768 468 848	8.2%	11.5%	1.4	-7.7%
SALVISAR
WoW	10 049	-1.1%	1.5%	0	5 478 527	-1.5%	1.5%	0	-2.6%
MoM	42 810	13.5%	1.4%	0.2	23 255 651	14.8%	1.4%	0.2	1.1%
YTD	408 116	17.5%	1.6%	0.3	206 830 192	45.7%	1.6%	0.4	-3.0%
MAT	632 555	25.1%	1.7%	0.4	305 819 180	57.3%	1.6%	0.5	-4.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	309 908	20.7%	13.2%	1.5	692 310 924	27.3%	9.9%	0.4	7.1%
BRAINMAX	80 502	89.3%	100.0%	0	278 765 430	85.6%	100.0%	0	89.3%
GOLDLINE PLUS	541 009	-7.5%	45.8%	0.8	1 752 083 089	-4.8%	37.5%	0.7	-9.2%
MIGRENIUM	283 365	-31.1%	0.3%	-0.2	99 836 895	-22.1%	0.5%	-0.2	5.0%
MODELAX-N	976 518	-3.3%	20.0%	-2.6	525 881 532	20.2%	14.5%	-0.1	9.2%
REDUXIN CAPS	374 381	-12.5%	31.7%	-1.2	2 042 563 363	-10.6%	43.7%	-2	-9.2%
REDUXIN FORTE	119 245	3.0%	10.1%	1.2	547 057 145	9.3%	11.7%	1.7	-9.2%
SALVISAR	408 116	17.5%	1.6%	0.3	206 830 192	45.7%	1.6%	0.4	-3.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	474 673	22.9%	13.3%	2.3	987 612 088	22.1%	9.6%	0.6	1.4%
BRAINMAX	120 639	94.1%	100.0%	0	415 324 944	89.3%	100.0%	0	94.1%
GOLDLINE PLUS	785 090	-6.4%	46.0%	0.7	2 513 717 942	-5.1%	37.6%	-0.1	-7.7%
MIGRENIUM	439 873	-26.9%	0.4%	-0.1	153 348 371	-9.1%	0.5%	-0.1	2.5%
MODELAX-N	1 430 554	1.1%	20.0%	-1.3	747 676 242	29.0%	14.1%	0.9	7.6%
REDUXIN CAPS	541 891	-9.6%	31.8%	-0.7	2 921 561 940	-6.8%	43.7%	-0.9	-7.7%
REDUXIN FORTE	170 785	2.7%	10.0%	1	768 468 848	8.2%	11.5%	1.4	-7.7%
SALVISAR	632 555	25.1%	1.7%	0.4	305 819 180	57.3%	1.6%	0.5	-4.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 696	1.8%	14.3%	0.2	20 236 344	2.2%	10.8%	0.2	0.4%
BRAINMAX	1 727	-12.2%	100.0%	0	6 002 574	-14.4%	100.0%	0	-12.2%
GOLDLINE PLUS	12 343	-2.3%	46.3%	0.3	41 847 515	0.5%	38.1%	0.3	-2.8%
MIGRENIUM	8 105	-1.4%	0.3%	0	2 870 578	-1.9%	0.5%	0	-1.2%
MODELAX-N	24 458	-1.7%	19.1%	0.4	13 879 004	-2.2%	14.0%	0.1	-3.7%
REDUXIN CAPS	8 558	-3.4%	32.1%	-0.2	48 026 695	-0.3%	43.7%	0	-2.8%
REDUXIN FORTE	2 720	-3.0%	10.2%	0	12 954 477	-2.7%	11.8%	-0.3	-2.8%
SALVISAR	10 049	-1.1%	1.5%	0	5 478 527	-1.5%	1.5%	0	-2.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 668	3.5%	14.1%	0.1	84 968 932	3.2%	10.6%	-0.1	2.8%
BRAINMAX	8 534	2.0%	100.0%	0	30 008 435	3.6%	100.0%	0	2.0%
GOLDLINE PLUS	56 909	-3.8%	45.9%	-0.9	188 693 462	-2.8%	37.6%	-0.8	-2.0%
MIGRENIUM	35 983	7.1%	0.3%	0	12 764 211	6.9%	0.5%	0	4.2%
MODELAX-N	109 386	-0.2%	18.8%	-0.1	62 929 768	2.9%	14.0%	0.3	0.3%
REDUXIN CAPS	40 074	0.3%	32.3%	0.7	219 573 916	1.5%	43.8%	1	-2.0%
REDUXIN FORTE	12 848	-2.5%	10.4%	-0.1	60 988 448	-1.5%	12.2%	-0.1	-2.0%
SALVISAR	42 810	13.5%	1.4%	0.2	23 255 651	14.8%	1.4%	0.2	1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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SALES (weekly)

Total Sales

## [1] "BRAINMAX"

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SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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